Design, Leadership & Everything In Between - thoughts on shaping digital products, leading with empathy, and making sense of the messy, rewarding world of UX.
When we started designing MAIA, an AI travel and concierge assistant, a chat interface seemed like the logical choice. Everyone understands chat. You type something, AI replies. Job done. Except it wasn’t that simple… Once we started working through real travel scenarios, it became obvious that putting a chat box[…]
Lately, I’ve been noticing a small but telling pattern. More and more often, people talk about conversations they’ve had with their AI assistants, not about productivity, but about the relationship. People ask things like “Based on our conversation what you learned about me?” or ask AI to generate an image[…]
One day AI nailed my trip, the next it missed completely. That contrast pushed me to ask a harder question: how do we build an AI that actually helps travellers, not just sometimes, but reliably? Two cities, two outcomes In March I tried AI for my first time in Madrid.[…]
Over the past few weeks, I found myself in a role that was both exciting and exhausting: we were looking for a new member of our UX team: a Product Designer who could strengthen us in the right areas and bring fresh value to the projects we work on. This[…]
Inspired by Lean and Agile development theories, Lean UX is the practice of bringing the true nature of our work to light faster, with less emphasis on deliverables and greater focus on the actual experience being designed. Traditional documents are discarded or, at the very least, stripped down to their[…]
How to define cognitive overload in UX? In cognitive psychology cognitive overload is defined as the amount of mental effort within the working memory. Basically, it means that the human brain is able to process and understand limited amount of information within a defined time range. The overload sources may[…]
