I’m a UX Design Lead based in Zurich, currently shaping digital experiences in the travel and hospitality industry. With over 20 years of experience across visual design, UX, and digital strategy, my focus today is on leading teams, building design systems, and creating accessible, user-centered products.

My journey started in the arts—studying graphic design after an early fascination with color, form, and visual storytelling. After moving from print to digital in the mid-2000s, I taught myself the foundations of web design and gradually shifted into UX, where I found the perfect balance of creativity, logic, and empathy.

I’ve worked both independently and in corporate environments, designing interfaces, guiding product decisions, and helping organizations mature their design practices. Today, as a UX Lead, I coach designers, collaborate with cross-functional teams, and advocate for inclusive, consistent experiences across every touchpoint.

Design for me has always been about clarity, intention, and impact—and the process of discovering what truly works for people.

How long you can continue to be good at something is how much you believe in yourself and how much of hard work you do.