Vladimir Puric

Vladimir Puric

Design, Leadership & Everything In Between - thoughts on shaping digital products, leading with empathy, and making sense of the messy, rewarding world of UX.

AI in Travel: Between Inspiration and Trust

Holiday planning should feel exciting, but for many travellers today it has become a stressful and complicated process. Can artificial intelligence really make it easier? When Planning Turns Into Stress Thomas and Sabine have been trying to organise their summer holiday for weeks. School holidays leave them with only two[…]

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Something about Lean UX

Inspired by Lean and Agile development theories, Lean UX is the practice of bringing the true nature of our work to light faster, with less emphasis on deliverables and greater focus on the actual experience being designed. Traditional documents are discarded or, at the very least, stripped down to their[…]

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User experience (UX) and cognitive overload

How to define cognitive overload in UX? In cognitive psychology cognitive overload is defined as the amount of mental effort within the working memory. Basically, it means that the human brain is able to process and understand limited amount of information within a defined time range. The overload sources may[…]

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